What is VAYRA: the Digital Academy revolutionizing lashmaker training

The VAYRA Digital Academy is the first online program in Italy designed for those who want to become professional lashmakers. It’s not just another online eyelash extension course — it’s an exclusive educational method that combines technique, marketing, entrepreneurship, and personal growth. Founded by Veronica Faranda, a lashmaker coach with over 15 years of experience, the Digital Academy was created to help those who wish to turn their passion for lashes into a solid and profitable career. Why It’s Different from a Traditional Course Most courses only teach the application technique. With VAYRA, instead, you learn how to: Create and communicate your personal brand. Manage clients and your business with a proven method. Position yourself in the market as a successful lashmaker. The program is 100% digital, but with real and continuous support through personalized tutoring and coaching. The Pillars of the VAYRA Method The training is built on four fundamental elements: Advanced Technique – from the basics of One by One to complex volume sets. Marketing and Communication – to attract clients and make your work known. Entrepreneurial Management – practical tools to organize and grow your business. Professional Etiquette – style, credibility, and authority as a beauty professional. Who It’s For The VAYRA Digital Academy is perfect for: Those starting from zero who want to become lashmakers. Beauticians looking to specialize in lash extensions. Professionals who have already taken courses but haven’t achieved real results. In just 60 days, the program guides you from beginner level to launching your career as a confident and independent lashmaker. In Conclusion What is VAYRA? It’s the Digital Academy that’s revolutionizing lashmaker education — an innovative method that allows you to study online with the full support of a coach and a community by your side. 👉 With VAYRA, you don’t just become a lashmaker — you become a complete professional. Veronica Faranda